Having a passion to write and to know other writers, their thought process, Shivam Lodha envisioned to connect the writers of Udaipur. To give a platform to show such talent he created Udaipuriters and joined many writers, stand-up comedians. Many competitions and events are organized to promote writers and encourage them to write more.
As this was not enough to make people aware writers of Udaipur, so he started digital marketing, blogging, scriptwriting, etc. He is Masters in Digital Marketing.